Posts tagged ‘new media’

Like it or not your business is involved in Social Media

If you have a company of your own (or you work for one) then whether you like it or not you’re involved in Social Media. People are talking about your business on the Internet regardless of whether you’re part of the conversation. So, wouldn’t it be better to be involved?


Continue Reading January 4, 2010 at 11:07 AM 4 comments

Internet Marketing – E is for Engage (M.A.R.K.E.T.)

Here is my second post in a series of articles on Internet Marketing. Each post focuses on a letter in the acronym M.A.R.K.E.T. which I “coined” to help people better understand some of the factors for success when considering an Internet marketing strategy for their business. In my last post M was for Merchandise and now E is for Engage. I know that I am not doing them in order BUT the A is for Advertise is taking longer than I had hoped in an effort to make it easy to understand but still effective… hopefully A will be my next post.

Continue Reading December 30, 2009 at 1:07 PM 3 comments

The Google Monopoly – How to Monopolize Google and Market Your Business.

I’ve been trying to think of ways to simplify and better explain marketing a business through Google. How do I cover all of the marketing techniques and considerations? What does it all mean? What should I focus on? Search engine optimization (SEO)? Pay-per-click (PPC) or sponsored listings or search engine marketing (SEM)? Social Media!? Google OneBox? Google local results? YouTube? Twitter? Blogs? Ahhhgh!!%$#@!!

Continue Reading December 29, 2009 at 11:01 AM 7 comments

Watching the advertising industry is fascinating and scary all in one.

Some days it’s like watching the TV reality series “Intervention” where all of the newspaper, radio, and TV media companies would be the proverbial drug addicts strung out on cocaine. It would be amusing, if it wasn’t so disturbing, to listen to all of the ongoing excuses, watching managers avoid the hard decisions, observing all of the politics. What a show!

Continue Reading November 19, 2009 at 2:49 PM Leave a comment

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